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Author Archives: terence

15 Jan 2011

The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make that they need to stop making. So if you do any of the following, it’s time to stop, especially if you want a new beginning […]

12 Jan 2011

What is the time frame to experience positive returns on PPC campaign?

We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding.

10 Jan 2011

Bing Instant, Social Search & SERPS in 2011

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive “Like” data access to Microsoft, and Google +1 has everyone guessing what’s coming next. Here are six predictions expected to unfold from key players in social media and search for 2011. 6 Predictions for 2011

07 Jan 2011

PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based social media advertising platform. Twitter has came up with its “promoted tweets”. So where does that leave us for the New Year? What can we expect from the world of […]

07 Jan 2011

Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can’t be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links are a bit different from the kind of links you get from normal sites, so you have to build a separate social media marketing links […]

23 Dec 2010

COE rises to $70k!

Following staggering COE premium hikes two weeks ago, COE prices have again skyrocketed to their highest levels in 13 years at the end of the latest bidding exercise on Wednesday. COE premiums for the Open Category jumped $11,202 to $76,102, while the price for cars over 1,600 cc rose $9,499 to $72,001.

17 Dec 2010

Facebook founder named Time’s ‘person of year’

NEW YORK (AFP) – – Facebook co-founder Mark Zuckerberg on Wednesday beat WikiLeaks chief Julian Assange to be crowned Time magazine’s “person of the year” — even though the weekly’s own readers thought it should be the other way around. Zuckerberg, only 26, is the second youngest person named to the cover of Time’s ritual annual issue.

08 Dec 2010

COE car prices skyrocket

Would you pay $60k for your COE? Amazing.

30 Nov 2010

Man found dead at Queenstown MRT

Yet another suicide case… A man is found dead on the tracks of Queenstown MRT station (File photo) A Chinese man in his 40s was found dead on the MRT track at the Queenstown station on Monday evening. Singapore Civil Defence Force (SCDF) received an emergency call at 8.16pm about the incident.

24 Nov 2010

Ex-M1 staff stole 3,400 high-end smartphones

What is the world coming to? So much corruption..even in Singapore? A former M1 employee stole 3,414 high-end smartphones and sold them for $2.09 million, the Singapore telco has alleged. According to court documents filed by M1 last week, Mr Matthew Yeo Kay Keng, 35, has apparently been stealing handsets since 2008, and using the money he got through their sales to buy luxury cars and designer watches, reported The Straits Times (ST).